Tips for your killer personal brand statement
First, does your personal brand statement matter in your resume? Of course, it does.
In today’s marketing world, many times, it pays to get recognize or memorable. Your personal brand statement serves those purposes for you. A personal brand statement serves as a self-marketing tools which demonstrate your skills and the contribution you are going to bring to any organization that you are hoping to work for. Such as:
• “Developed several award winnings and top 10 listed apps and software. With 7 years of experience in the field and single-handedly developed 15 software and apps in total. Looking for opportunities and confidence in leading a team to developed another wow-effect apps and software in an organization where innovation is vital for success.”
• “Sales Executive with 5-years sales record. Proven success in both B2B and B2C with an increase of 40% client data base and 45% overall sales profit by leading and working together with the team.” Consider your personal brand statement as pitch for who you are and what you can offer for the next organization. It should be ideal enough to grab the attention of hiring manager or recruiter who are screening through CVs.
How can you use your personal brand statement?
Your personal brand statement can be used in many ways when you want to market yourself to potential organization or recruiter. It can be places on top of your CV, emails or even on your LinkedIn profile. It can be used during an interview as well. Especially when you are being told to introduce yourself, your personal brand statement can be a start for the topic then follow up with details. Your personal brand statement can be in many different lengths and phrase differently to showcase yourself for different situations or platforms. In an email or your LinkedIn profile, you might want to consider a shorter and eye-catching statement. However, you can have a longer version in your CV or Resume.
• Developed several award winnings and top 10 listed apps and software. With 7 years of experience in the field and single-handedly developed 15 software and apps in total.
• Developed several award winnings and top 10 listed apps and software. With 7 years of experience in the field and single-handedly developed 15 software and apps in total. Looking for opportunities and confidence in leading a team to developed another wow-effect apps and software in an organization where innovation is vital for success.
How to craft your killed personal brand statement?
It takes only 3 simple steps to craft your personal brand statement. A with B looking for C “A” basically sum up what you have done in the past, preferably with certain recognition such as ‘award winnings’ or ‘top listed’. “B” demonstrates your experience in your expertise and what you have or can offer. For e.g. “7 years of experience in the field and single-handedly developed 15 software and apps in total”. “C” is what you are seeking for, but do not forget to put it in a way that can benefit your potential employer. For e.g. “leading a team to developed another wow-effect apps and software in an organization”.
Brainstorming your personal brand statement
• Start by listing down your skills, your contributions and your experience. Which one of them stands out? Which matters the most to your future employer? How can you make a connection between them to best your personal brand statement?
• Do some research on professionals who are in the similar fields like you. How can your statement make you stand out from them?
• Your statement has to be eye-catching while being short because those few words are meant to keep your audience attention and create an impact. So, every single word matter! Keep reviewing your statement until it is as eye-catching as a news or blog headline.
• Remember, your statement is not a life mission or statement of your dream job. Keep it professional and career or job related.
• Always keep it real and do not overexaggerate.
• Avoid words like “highly-motivated”, “passionate” and “goal-driven”. These often be considered as too generic or rated as over-used. Instead, go for phrases that add value and credits to yourself. For e.g. ‘NSPE certified engineer…’, ‘Google certified in….’, ‘Both CPA and CFA Qualified…’.
Keep it up-to-date
It is a good practice to review your personal brand statements from time to time because you are always improving your skills and experience. Similarly, whenever submitting your CV or Resume, remember to customize it to make it more relevant for your target audiences.
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